The Megyn Kelly Mistake

In a television interview of Alex Jones, the radio broadcasting conspiracy theorist and founder of Infowars.com, NBC News anchor Megyn Kelly tore into him over his support for the idea that the Sandy Hook massacre was a government-backed conspiracy. By all accounts she acquitted herself well and made Alex Jones look bad. But none of that matters. She was broadcasting to the wrong audience, and in turn, received no viewership for her new flagship program.

In a stinging stab of irony, the same people who listen to Alex Jones are probably the people she was most effective in appealing to in her previous career at Fox News.

Megyn Kelly was successful on Fox News as an anchor – she is intelligent, dogged, beautiful, and persuasive. Her profile continued to rise as an anchor and fill-in on Fox News and she received her own program, The Kelly File, on October, 7th, 2013. She did very well on the program being tough and probing (she was formally a prosecutor) and had excellent ratings, occasionally edging Bill O’Reilly. But when her contract ended with Fox News she chose to go to NBC and was elevated to the position of a lead anchor for three separate broadcast efforts.

NBC and Megyn Kelly failed to understand the new political-media landscape. There are no more trusted, non-partisan figures who can draw audiences. Its all about the audience, and bending your performance to suit their beliefs. The people who surrounded Megyn Kelly on Fox News were indicative of this media terrain. Tucker Carlson (who took Kelly’s time slot) and Sean Hannity have abandoned any pretense of moderation or fairness and appeal directly to the Trump/conservative political base.

Many on the right of the political spectrum understand the new realities of finely divided demographics. There are a host of provocateurs who have targeted Trump supporters and right-wingers as if they were a business targeting their products toward a certain demographic. These people are engaging in a scheme to make money, not to uphold their political beliefs.

Jack Posobiec, Mike Cernovich, Alex Jones, Sean Hannity, Tucker Carlson, Milo Yiannopoulos, and Paul Joseph Watson are the foremost examples of people who have taken advantage of the internet and the media of political affirmation to benefit financially from targeting the “alt-right.” They spread lies, disinformation, and back Trump unreservedly in an attempt to attract an audience.

Megyn Kelly will probably fail as a news anchor for NBC in drawing audiences because liberals will not watch her because of her association with Fox News, and conservatives and Trump supporters will not watch her because she is not unabashedly backing their view points.

Fame, Alexander Pope, and Kim Kardashian

Alexander Pope is considered by many critics and scholars to be the greatest British poet of the classical era (specifically referred to as the era of Augustan literature). His subjects seem to not have lasted the test of time, as he is little known today outside of academia. Besides a few famous lines the vast majority of people have no connection whatsoever to Alexander Pope. But in his era he was famous.

He was concerned with fame, and who was famous, and why they were famous – and he even wrote a poem, The Temple of Fame, criticizing those who had earned fame through less than reputable means. The Temple of Fame is a re-imagining of Chaucer’s House of Fame. An early poem of Chaucer that finds him being guided through a personifications and allegorical representations of rumors and famous chroniclers and poets. In Pope’s poem the author receives a revelation in reverie of the “Temple” of the Goddess Fame and its inhabitants. He condemns tyrants and warriors who earned their fame through violence and enmity and those who engage in court gossip and idle lives but become famous through their positions.

Kim Kardashian (a metonymy for any people receiving unearned fame) is famous because she’s beautiful, rich, and leveraged an incident of public exposure (her sex tape). Being famous now requires that one be on television or the internet enough to be seen by enough people. Mass media has changed the nature of fame. Generally in the past, people had to be truly terrible or truly extraordinary in order to be known by a majority of people who had never seen or met them. Part of our mass and consumerist culture has degraded the honor of fame and made it a common thing. Andy Warhol spoke truly when he said that everyone would receive their “15 minutes.” In turn, the ordinariness of fame has dulled peoples’ aspirations and changed the value of role models indelibly.

Our modern culture would benefit from remembering Pope’s closing plea in The Temple of Fame: “Oh, grant an honest fame, or grant me none!”